Smartup statements: Moviemall

Moviemall recycles costume and props from film sets, photo shoots and events. The wonderful gem of a second-hand store is based in Bagarmossen, Stockholm, and has global ambitions. We spoke to owner Marie Strömberg:


Explain your service or product in one sentence.

We’re a second-hand store that sells clothes from the film industry.

How does your service help urban dwellers?

It’s recycling; we make it possible to find exclusive, great stuff for a good price.

Where do you see the company in 2 years?

I see it as a franchise concept.

What does success look like for you and your company?

Worldwide concept

What’s the most valuable lesson you’ve learnt in the Peloton Smart Retro Acceleration Programme?

To experiment!


Smartups are companies that aim to renew urban life in radical, smart and sustainable ways. During our Peloton Smart Retro Innovation Camp in Bagarmossen Stockholm, we interviewed our group of bold and brave entrepreneurs. 

You can see Moviemall’s plans for Smart Retro here. Make sure you have a look at their site too.

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