The battle against the challenges of urbanization and renovation took a step towards reality few weeks ago. 13 startups gathered in Bagarmossen’s district in Stockholm to plan their methods for testing at the Peloton Smart Retro Acceleration Programme’s second Innovation Camp. The programme’s testbed-phase starts in late March and involves the urbanites of both cities of Lahti and of Stockholm.
Kvalitid, a service that provides apartment buildings with domestic help from unemployed youth, won the camp’s pitch contest about testing methods with their enthusiastic presentation. These young blokes from Gothenburg had a simple yet efficient testing method: they planned to go and find out the demand for their service from door to door.
Like in the previous camp in Lahti, there was a fair share of mentors present. The most common advice given to the entrepreneurs was to launch yesterday, emphasizing the value of early-phase testing. Launching a beta version of the service enables the gathering of valuable user insights, and hence helps to “kill your darlings”.
Check out the team’s testbed-plans here: http://www.slideshare.net/DemosHelsinki