Smartup statements: Moviemall

Moviemall recycles costume and props from film sets, photo shoots and events. The wonderful gem of a second-hand store is based in Bagarmossen, Stockholm, and has global ambitions. We spoke to owner Marie Strömberg:   Explain your service or product in one sentence. We’re a second-hand store that sells clothes from the film industry. How does your service help urban dwellers? It’s recycling; we make it possible to find exclusive, great stuff for a good price. Where do you see the company in 2 years? I see it as a franchise concept. What does success look […]

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Smartup statements: Remarket

Remarket is an exciting new online marketplace for quality second-hand clothing. We spoke to its co-founder Marta Jaakkola.   How does the service improve urban life? It’s a sustainable way to shop fashion; shop for clothes. We give you the option of selling your clothing onwards. That promotes a cycle of re-use, without compromising style or quality. Where do you see yourself and the company in 2 years? We hope to become the leading online market place for contemporary second hand clothing in the Nordics. Maybe open up some physical stores too. What does success look […]

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Smartup statements: Generation Ungdom

Generation Ungdom provides apartment buildings with domestic help from unemployed youth. We spoke to founder Joakim Lövgren:   How does your service improve urban life? “Our service reduces the youth unemployment rate, which is the main reason we’re doing it. It makes it easier for urban residents to find domestic help; it’s so complicated and annoying and expensive to use other services. You’ve got to go on a website, sign up…. There are trust issues. Kvalitid simplifies the process and improves youth unemployment.”   Where do you see the firm in two […]

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Smartup statements: City Car Club

City Car Club is a car-sharing service that offers carefree driving for those who could use a car but don’t own one. How does the service improve urban life? “It makes the cityscape a lot nicer, reducing the amount of public space needed for parking. A lot of our cities are full of cars that just sit there; our streets are basically used for storage. We want to create greener, nicer cities.” Where do you see the firm in two years? “Connecting travel chains: walking to bus to train to […]

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Smartup statements: PiggyBaggy

PiggyBaggy is a crowdsourced delivery platform, which has gained a good buzz in Finland. Harri Paloheimo, the father of the idea, summarises: 1) Explain your service or product in one sentence. While on their way to somewhere, people can transport goods to each other in exchange for a small compensation. 2) How does it help people in their urban life? It reduces the need of having a car and improves the contemporary infrastructure. Public transportation, car pools etc. as buses are designed to commute people, not goods. It saves time, money and […]

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Smartup statements: Nurmi Clothing

Nurmi Clothing hails from Lahti, Finland. It focuses on ethical and sustainable clothes. Recently Nurmi launched a “clothing library”. With a small monthly fee you can extend your wardrobe without buying more clothes. Founder Anniina Nurmi provides a background: 1) Anniina, explain your service or product in one sentence. Nurmi is a transparent clothing company which combines high-quality design and responsible manufacturing. 2) How does it help people in their urban life? We offer alternatives for consumers who want to dress themselves responsibly yet stylish. 3) Where do you see yourself […]

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Smartup statements: Yhteismaa

Smartups are companies that are aiming for renewing urban life in radical, smart and sustainable ways. During Peloton Smart Retro Innovation Camp in Bagarmossen (Stockholm), we interviewed our bold and brave entrepreneurs. One of them is Tanja Jänick from Yhteismaa, Finland. 1) Tanja, explain your service or product in one sentence. Nifty Neighbour is a map-based social media for neighbourhoods, which brings together people living close to each other and enhances the social wellbeing of residential districts. 2) How does it help people in their urban life? Simply by increasing the interaction between human […]

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Smartup statements: Represent

Smartups are companies that are aiming for renewing urban life in radical, smart and sustainable ways. During Peloton Smart Retro Innovation Camp in Bagarmossen (Stockholm), we interviewed our bold and brave entrepreneurs. One of them is Ed Downing from Represent, UK. 1) Ed, explain your service or product in one sentence. It’s an entirely new way of having your voice heard on things that are important to you – having your desires represented so to speak. 2) How does it help people in their urban life? By giving the atomised version of urban life: […]

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Can smart services accelerate the renewal of Oslo city center?

Last years have marked the emergence of new smart urban services such as car sharing, smart homes, pop-up diners, electric bicycles and many forms of collaborative consumption. Meanwhile, many – even central – neighbourhoods in European towns and cities are facing severe decline. Lack of investments, eroding infrastructure and e-commerce have lead to demise of traditional retail and local services. Oslo is not an exception. The capital of one of the richest countries in the world has a number of central neighbourhoods that have been in state of decline for […]

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Liity testikäyttäjiin – Anmäl dig som testanvändare – Join as a test user!

Ilmoittaudu uusien fiksujen, elämää helpottavien palveluiden testikäyttäjäksi 12.4. mennessä. Anmäl dig som testanvändare för nya smarta tjänster senast den 12.4. Sign up as a volunteer test user for new smart services that make the life easier, more interesting and more sustainable. Palveluita on monenlaisia tavarakimppakyydeistä vaatelainaamoon. Niitä kehittävät uudet innovatiiviset yritykset eli startupit. Testihenkilönä oleminen voi tarkoittaa vaikkapa haastatteluihin vastaamista tai palvelun määräaikaista koekäyttöä ja palautteen antamista, jotta palvelua voidaan kehittää eteenpäin. Tjänsterna utvecklas av nya innovativa företag, alltså startups. Att vara testperson kan betyda t.ex. att svara på intervjuer […]

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